Keywords are one of the most important components of creating content. It is easy to understand the value and presence of keywords in an article or a piece of text, but keywords are relevant to other media too. Images, photos, videos, audio files, and so on – they all have keyword relevancy, every aspect of your site must be relevant to the terms you are trying to rank for. Thus, no matter what the media format, keywords have to be carefully searched and used. This is where keyword research comes in.
Keyword research essentially means researching the keywords that are relevant to your content and assessing which are important and which aren’t. By doing this process you figure out which keywords you should use, where you should use each of them, and how.
A basic strategy for keyword research involves the following steps:
1. Create lists of topics or broad categories around the main business/ theme/ issue you are doing the research for. This can include specific topics or general areas of interest.
2. Detail keywords that you think are relevant to each of the categories you have identified. This includes putting down all sorts of words and/ or phrases that you think are useful and applicable to each category.
3. Research each of the keywords or terms that you have identified. This varies based on the content you want to create. This includes searching for the term on Google (and using related Google tools), using tools like Wordstream and Freshkey, and much more.
4. Ensure that you come up with a good mixture of final words and phrases. These should range from specific words to short and long phrases.
Keyword research is trending online right now. Everyone wants optimized content that gets them visibility and relevance in search engine rankings as well as organic and paid search. It is vital to note that keyword research is not a one-time activity. It is something that needs to be monitored and updated regularly to be truly useful.
At the same time, the process for doing keyword research is constantly evolving. It is a creative process that can be done in different ways. Everyone is unique and has different perspectives. This means that they approach this task differently. Hence, there is no one standard format for doing good and effective keyword research. You have to experiment and keep adapting to stay on top of the game.
So the next time you are creating content, reach out and explore the world of keywords.